A twelve-week programme, not an event. Coached sessions from week one, a tracking app, and a closed-route race day with timing chips and medals at the end of it.
Why this is not the retail version
A public 5K entry is AED 80–150 and every emirate runs them all winter. A company can simply tell its staff to sign up, and some do.
Roughly nobody who is not already a runner takes that up. That is the whole problem this package addresses. The people a corporate fitness initiative is actually for — the ones who have not run since school — do not enter a public race, because the first step is too far and there is nothing between the email and the start line.
The twelve weeks is the product; the race is the deadline. Six coached sessions at their own office, an app that shows the finance team beating operations, a time trial at week six that proves something has changed, and pace coaches on the day running at a 40-minute target so the slowest finisher still finishes in a group. Every one of those exists to get a non-runner to the line.
What the HR lead buys is a twelve-week engagement arc for the price of one event. Every other package in this catalog is a day. This is in the client's internal comms for three months, and the standings email at week six does more for the thing they are actually measuring than any single offsite.
And the last finisher matters more than the first. A coach and the coordinator stay with them, and the results board is by improvement as well as by time. A programme that celebrates the fastest person has failed at what it was bought for.
The day, minute by minute
Stated up front so there is nothing to argue about at invoice time.
| Extend to a 10K programme, 16 weeks | AED 180/person |
|---|---|
| Additional coached sessions, each | AED 400 |
| Branded technical running shirts | AED 75/person |
| Physiotherapy clinic at week 6 | AED 2,800/event |
| Family wave at race day — 1K for children | AED 60/person |
| Charity fundraising integration with a named cause | AED 3,200/event |
| Post-race breakfast | AED 55/person |
| Repeat programme at 6-month intervals | −12% on the annual value |
Who you are actually booking with
A proper tournament — draw, groups, knockouts, a referee and a trophy. Padel is the sport every UAE office already argues about; this settles it.
A full sports day. Departments as teams, a real scoreboard, medals at the end. The package that scales to the whole company.
Health screening, massage, breathwork and a nutrition session — a wellbeing day that produces a personal number for every attendee, not a motivational talk.