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N-01 Annual Programmes Year-round

The Engagement Calendar

Four events, one contract, twelve months. Dates held in peak season, prices locked, and one person who knows the company rather than four separate briefings.

A team mid-programme on The Engagement Calendar — UAE-wide, the four events are chosen from the catalog.
Illustrative
Duration
12 months
Ideal start time
Sign in September. The engagement budget is set in Q4 and the dates we hold are October to December
Departure window
Programme starts any month; the calendar is built around the client's year
Group size
30 min — 300 max
Emirate / venue
UAE-wide — the four events are chosen from the catalog
Season
Year-round. The calendar deliberately spans all twelve months rather than avoiding the hot ones.
Booking lead time
45 days to programme start

Why this is not the retail version

This is not cheaper than buying four events separately, and any pitch that says otherwise is dishonest. Four mid-tier packages bought individually is roughly AED 1,520 a person. This is AED 1,750. The AED 230 difference has to be defended on what it buys, and it is defensible on four things.

Dates held in October, November and December. Those three months are the whole UAE corporate calendar and they sell out. A client who calls in early November for a December date is choosing from what is left. A retainer client's dates are held from September. That costs us capacity — it is genuinely the scarcest thing we have — which is exactly why it is charged for.

Prices locked for twelve months. The rate card at signature is the rate card for the year. In a market where charter, catering and venue rates move upward through the season, that is worth more than the premium on its own.

One person who knows the company. Not four proposals, four briefings and four rounds of explaining that the finance team does not do watersports. The fourth event of a retainer year is materially better than the first, and the reason is accumulated knowledge that a per-event relationship throws away every time.

And a report the HR lead can take upstairs. Attendance, feedback and spend against plan, four times a year, in a format that answers "what did we get for the engagement budget" — which is the question they are actually asked, and the one a stack of invoices does not answer.

If a client wants four events and none of that, sell them four events at list price. That is a good sale too, and pretending it is a programme helps nobody.

The day, minute by minute

Timeline

  1. Month What happens
  2. Month 0 Calendar workshop. Half a day with HR and the sponsor. What the year has to achieve, when the business is busy, who is being retained
  3. Month 0 Calendar published — four dates, four packages, four budgets, agreed and held
  4. Month 1 Event one. Typically the big one: a family day, a gala or a whole-company offsite
  5. Month 3 Quarterly review — attendance, feedback, spend against plan, one recommendation
  6. Month 4 Event two
  7. Month 6 Quarterly review. Mid-year recalibration — the second half can be changed without penalty
  8. Month 7 Event three — usually the summer-safe one
  9. Month 9 Quarterly review
  10. Month 10 Event four
  11. Month 12 Year review — full-year reporting pack, next-year calendar proposed

Included

  • Calendar workshop — half a day with HR and the sponsor
  • Four events from the catalog, chosen at the workshop and changeable at the mid-year point
  • Dates held in peak season — October to December inclusive
  • Prices locked for twelve months against the rate card at signature
  • A named account manager — one person, all four events, no re-briefing
  • Four quarterly review and reporting packs — attendance, feedback, spend, recommendation
  • Full-year reporting pack at month 12
  • All standard inclusions of each event chosen — transport, F&B, branding, capture, coordination
  • Photo and video from every event, delivered as one cumulative library

Not included

Stated up front so there is nothing to argue about at invoice time.

  • Events above the agreed per-event band (upgrades priced at the difference)
  • Additional events beyond four (priced at 10% below list)
  • International packages — category L cannot be inside a fixed-price annual contract, see below
  • 5% VAT

Weather & backup plan

Trigger
Governed by each individual event's weather plan.
Fallback
Each event carries its own contracted fallback. The programme-level protection is the mid-year recalibration — an event lost to weather is rescheduled inside the contract year at no charge, and the calendar has the slack to absorb one.
You are told by
Per event, by the named account manager rather than a coordinator the client has not met.

Customisation options

Fifth and subsequent events 10% below list
Upgrade an event to a higher band Priced at the difference
Quarterly pulse survey with reporting AED 2,400/quarter
Dedicated microsite for the year's calendar AED 6,500/year
Cumulative year-end film, 5 minutes AED 6,500
Two-year term −5% on the annual value
Add an international trip Priced separately on category L — never inside the fixed fee

Questions about The Engagement Calendar

How much does The Engagement Calendar cost per person?
AED 1,980 per person for 30–59 people; AED 1,750 per person for 60–119 people; AED 1,560 per person for 120+ people. All figures exclude 5% VAT. Smaller groups are welcome and are billed at the band's minimum chargeable persons (51 for the 30–59 band).
How long does The Engagement Calendar take, and when does it start?
12 months. Sign in September. The engagement budget is set in Q4 and the dates we hold are October to December Departure window: Programme starts any month; the calendar is built around the client's year. The published timeline is door-to-door and already includes the transfer.
What is not included in The Engagement Calendar?
Events above the agreed per-event band (upgrades priced at the difference); Additional events beyond four (priced at 10% below list); International packages — category L cannot be inside a fixed-price annual contract, see below; 5% VAT. These are stated before enquiry rather than raised at invoice time.
What happens to The Engagement Calendar if the weather turns?
Governed by each individual event's weather plan. The documented fallback is: Each event carries its own contracted fallback. The programme-level protection is the mid-year recalibration — an event lost to weather is rescheduled inside the contract year at no charge, and the calendar has the slack to absorb one.. Per event, by the named account manager rather than a coordinator the client has not met.
How far in advance do we need to book The Engagement Calendar?
45 days to programme start. Ramadan and December dates book out first.

Who you are actually booking with

Written terms
Inclusions and exclusions on every package
Settled before signature, not at invoice
Contingency
Named fallback on every outdoor programme
Weather trigger and notification deadline on record

Also consider

A team mid-programme on The Wellbeing Year — The client's own premises by default; hotel wellness floor where space does not allow.
Year-round
N-02

The Wellbeing Year

Two full screening days, two half-day resets, and a monthly session in between. Twelve months of measured wellbeing rather than a yoga class in May.

Duration
12 months
Group
30–150
Emirate
Dubai
From AED 1,980 /person
View spec →
A team mid-programme on The Leadership Track — Dubai or Abu Dhabi, hotel meeting suites; the farm option applies to the Alignment Day.
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The Leadership Track

A twelve-month arc for one leadership team. Align in month one, get tested under pressure in month seven, and be coached individually in between.

Duration
12 months
Group
10–30
Emirate
Dubai +1
From AED 5,200 /person
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